project for alfers

Recently i've had the good fortune to do an internship at a prestigious romanian branding firm named Brandient. While there, i worked on several projects, including this one for a local company that sells wafers. They're called "Alfers", so they came up with the idea to use a character for their mascot that would suggest Alfie - main protagonist of the homonymic movies. Just SUGGEST, since they didn't want to get sued. These are some of the images i created for them. In the end they went in a completely different direction with the whole thing.